How it works
From content variants to a revenue verdict
Liftstack runs the experimentation layer on top of the platform you already send from. Four steps, no statistics background required.
Create snippets
Build a library of content variants for any channel: subject lines, hero blocks, CTAs, push titles, SMS copy, in-app content. Each snippet has a control and one or more alternative variants. The library is reusable across every campaign.
Build your campaign
Connect snippets to slots in your message. Choose the channel, the primary metric and how traffic is allocated. Group campaigns to coordinate a single test across email, push and SMS at once.
Assign and send
Liftstack pulls your audience from your platform, assigns each recipient a variant per slot, writes the assignment to their profile, and generates a conditional template in your platform's own syntax. Your platform sends the message as normal.
Last chance, 20% off ends tonight
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Spring styles just landed
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Read your verdict
Once there is enough data, you get a plain verdict with the revenue impact: winner found, no meaningful difference, or more data needed.