Use cases
Test the decisions that move revenue
Every content decision in a campaign is a chance to learn something. These are the ones teams test most, each with the same Bayesian rigour and a verdict in incremental revenue.
open rate
Subject Line Testing
The fastest signal in email testing
conversion rate
Hero Block Testing
The core use case for most teams
click rate
CTA Testing
Quick iteration, compounding insight
revenue per exposure
Custom Content Block Testing
Test promoted products, featured collections, and editorial blocks
tap rate
Push Notification Testing
High visibility, limited real estate
click rate
SMS Testing
Every character counts
conversion rate
Cross-Channel Testing
Coordinate tests across your entire messaging stack